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Using A Simple Idea to Target Your Audience

Kellie Marzolf 2005-12-01

A wonderfully easy and free concept that many people seem to

overlook during their online marketing career is the survey. If

you are looking for programs to promote or ideas for articles,

you really need not look much further than your own opt in

list.

Your list subscribers are a wealth of information right at your

fingertips. Surveys can be as simple as asking one single open-

ended question or as complex as using an entire form with several

different types of questions and categories involved. These categories

can range from open ended to multiple choice down to the yes or no

variety. You will be amazed at the response you can receive just

by showing your interest in your subscribers wants and desires.

This approach can help you master the market in providing people

with what they really want, whether that be a particular type of

product, or a piece of information or instructions to make their

online business more beneficial to them. In your initial email,

it's always a good idea to notify your respondents that they will

be notified of the results in a special email. If you send this

out to your ezine subscribers, you can notify them that the

results may be used in a future edition of your newsletter. I

would also recommend offering a free gift to them for taking the time

out of their day to help you with your project. Your respondents

time is extremely valuable to them, so make it worth their while

to spend a few minutes of it with you.

Once you have tallied up your answers, now is the time to look

into a solution or idea for what seems to pique their interest or a

problem that seems to be affecting a majority of them. Remember,

people online are always looking for something that will help

them, whether that be something such as losing weight or making

their business advertising more beneficial to them. The

subject possibilities are endless.

The ideas for survey questions are as different as the people

who answer them. As you research solutions or products that might

benefit them, you will become more aware of what may or may not

work and this will come through to your readers. This simple

action will help them to begin equating you with someone who is

helpful, someone who cares and hopefully someone they can trust.

Ask anyone who has their own list and they would probably tell you,

building trust and a relationship with your readers is one of the

most important things you can do with regards to your list and in

my view this is what should be your ultimate goal