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Johnny Appleseed ... A Lesson In Sowing And Reaping

John Colanzi 2005-12-01

Remember the story of Johnny Appleseed? Good old

Johnny would travel from place to place sowing apple

seeds.

As soon as he planted seeds in one place he'd move on

and begin again.

Ezine writing is a lot like that. The seeds are our

articles and we reap traffic, new subscribers and

sales.

So what lessons can we learn from Johnny Appleseed?

1. Don't expect immediate results.

Imagine if Johnny sat and waited for each of his seeds

to take root. He wouldn't have covered much ground.

Keep sending out your articles, don't wait for

individual results.

2. Don't try to determine ahead of times which articles

will get a good response.

When planting apple seeds John knew some would take root

and others wouldn't. He didn't know which ones to plant.

He planted them all.

3. Think long term.

An article that may not have done well when you first

released it, may end up in an ecourse or ebook, months

later.

4. Know that you will get results if you're persistent.

Keep sowing.

Know that over the long haul you'll reap the rewards.

My uncle used to liken it to pasta throwing.

If you took hands full of pasta and started throwing it

against the wall, some of it will stick.

So keep sowing, keep throwing and start reaping.

Your seeds will bear fruit.

Wishing You Success.

John Colanzi

John publishes the "Street Smart Marketing" newsletter.

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